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Kantar Launches Sensory Research Solution in India

September 7 2023

In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses.

Ranjana GuptaThe new Sensory eValuate defines three stages of innovation aligned to growth - identify, build and launch - helping clients develop and optimise new and existing products to drive consumer satisfaction, repeat purchase and brand loyalty. It can be used across a broad range of categories including food and beverage, fragrance, personal care and beauty, cleaning products, automotive, physical environments, and consumer goods.

The new offer complements other solutions from Kantar's eValuate suite of innovation tools, including Idea eValuate, Concept eValuate, Pack eValuate and Product eValuate. Ranjana Gupta (pictured), Lead - Innovation, South Asia, Insights Division, comments: 'Understanding how flavour, fragrance, surfaces or sounds interact with consumer perception is crucial for the success of a product. Getting these elements right has the power to positively impact brand equity, demand a premium price, create memories, and establish a sensory signature that underlies long-term success in the market'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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