In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders.
Egan (pictured) has more than 25 years' experience in the healthcare MR industry, having previously held senior-level roles at Dynata, nuaxia, Medefield, Lightspeed (currently All Global) and Harris Interactive. His background includes developing and implementing strategies that drive revenue growth, brand loyalty and market share, and he is also a new business specialist.
Brightside's team of healthcare experts use a proprietary, multi-modal recruitment approach (on and off-line) to deliver respondents and data for specific research requirements. Services include co-ordinating fieldwork activities, programming, translations and overseeing participant recruitment, as well as data processing.
Egan comments: 'With the oversaturation of survey research and respondent fatigue, especially since the pandemic, the industry is at the point where no one panel can be a single source provider. At Brightside, we provide our clients a mixed-mode approach leveraging both online and off-line recruitment tactics to ensure we're getting the highest quality respondents to address our clients' research objectives'.
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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.