Kynetec Launches 'Interlytics' Predictive Tool

Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market.

With a local presence across 28 countries and working regularly in more than 80, Kynetec works in specialist areas including animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers. The new predictive analytics tool, 'Interlytics', has been designed to support marketers and sales teams in the crop protection sector, and offers forecasting capabilities; along with expert-backed scenarios from sources such as IPCC, the World Bank/IMF and the WTO.

Interlytics provides near real-time access to up-to-date data; an in-depth view of current market size, trends and patterns; medium and long-term forward-looking insights; and pricing and brand loyalty analytics. In addition, it delivers large language model capabilities, allowing for qual insights to back up quant projections.

Nomman Ahmed (pictured), the firm's Executive Director of Global Analytics, comments: 'Interlytics allows multiple teams such as sales, marketing, R&D and business intelligence, to forecast season demand according to market conditions, and in addition, to improve cross selling, targeting, customer retention and optimize pricing. Agricultural businesses that want to mitigate risks such as reduced revenue, dissatisfied customers and competitive disadvantages should actively consider Interlytics to allow them to make data-based decisions with confidence'.

Web site: www.kynetec.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.