Complex Analytics Expert Joins Ipsos MMA

New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting.

Ipsos' MMA division helps companies understand and optimize their marketing, pricing, promotional and media strategies and investments through measurement and analytics. Choodamani brings more than twenty years' experience in the sector. She joins from DDB Chicago where she was the Group Analytics Director supporting data-driven planning, and before that worked as VP, Principal at Kantar's Analytics Practice for around seven years. In the latter role she led key client engagements and was technical lead for Marketing Mix Models, and later managed a team of data scientists in designing and building multi-touch attribution capabilities for clients, agencies and publishers. Earlier she was VP of Analytics at FCB (Foote, Cone & Belding).

In her new role she will help the company to continue development of its 'always-on/always-connected' unified marketing measurementplatform.

CEO Patrick Cummings comments: 'I am very excited that Roopa has joined Ipsos MMA. Her unique blend of deep analytic expertise, understanding of media and media agencies, and problem-solving skills are essential to helping not only our clients, but also Ipsos MMA, continue to innovate and grow our leadership position in the marketplace. She has a consistent and proven track record for building teams and capabilities that are agile, flexible, relevant and can be leveraged quickly to produce measurable value for clients in a media and investment landscape that is changing and evolving rapidly'.

Web site: www.mma.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.