Stackline Launches 'Beacon Pro' Product Prediction Tool

In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product.

Seattle-based Stackline is fuelled by proprietary neural networks and deep learning systems, which deliver market insights, revenue metrics, behavioral data and autonomous functionality. The new Beacon Pro provides clients with a centralized forecasting and scenario-planning solution, through which brands can prioritize strategies and budgets.

Users can introduce and scale factors including SEO traffic, retail media, ratings, reviews, and ad promotions to understand how specific actions will impact business performance; they can also develop strategies that accelerate Amazon performance across their entire catalog, up to 52 weeks into the future. In addition, Beacon Pro can be used to identify underperforming products and maximize overall performance and profitability across the product portfolio.

CEO Michael Lagoni (pictured) comments: 'Data-enabled planning is crucial for brands and manufacturers. Beacon Pro enables brand leaders unprecedented visibility and insight into their future performance and is a proven playbook for how brands can discover new levers to accelerate growth'.

Web site: www.stackline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.