Korean Launch for Nielsen Media Impact

Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface.

NMI is available at both a local and national level and uses advanced audience segments to help clients understand cross-media reach, frequency and duplication. In February last year it expanded the service to include streaming data from connected television sets (CTV).

According to Aaron Rigby, Nielsen Asia's MD Advertisers & Agencies, the solution gives 'the nation's agencies, advertisers and publishers a planning solution that enables cost-effective decision-making about where and when to engage audiences with content and advertising'. Nielsen Media Korea Director (Advertisers & Agencies) Inho Um adds: 'NMI offers a unique lens to the South Korean industry, enabling effective decision-making about where and when to engage audiences with content and advertising on multiple levels. Its arrival in the market unlocks access to new insights on media allocation and schedule optimisation, delivering better reach across an audience of platform nomads'.

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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.