Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets.
The ratings giant says ONE will provide 'deduplicated, comparable and comprehensive' measurement of audiences across all platforms and media types, and notes that 'the specifics of the solution will vary by market'.
Nielsen ONE Ads measures audience at each step of the media journey, from who saw an ad, to how the campaign was delivered, and what actions audiences took as a result. The product has been available since 26th September in Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Norway, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand and the UK. Nielsen ONE Content will aggregate viewing across distribution channels to give users 'a deeper understanding of the value of content to guide content development strategies, media planning, and ultimately, content distribution agreements'.
Deirdre Thomas (pictured), Chief Product Officer for Nielsen Audience Measurement says the ONE Ads and Content launches are 'a truly transformative step towards achieving deduplicated cross media measurement'. She adds: 'Nielsen ONE Content going live in Denmark is an important landmark for the industry and for the future of measuring audiences across platforms and devices to provide deduplicated metrics. Denmark has always been a trailblazing market for us when it comes to measuring audiences and launching Nielsen ONE is further proof'.
Web site: www.nielsen.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.