Ipsos Unveils Reputation Management Tool RISE

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'.

RISE stands for Reputation Intelligence for Strategic Evaluation. The solution integrates traditionally disparate sets of data - including news, social media, survey and regulatory data - into a single interface providing both high-level insights and granular analysis.

Ipsos says the new service offers organizations a flexible, efficient and agile alternative to the increasing cost and complexity of competing options, without sacrificing depth or methodological rigor. Data is available either through a 24/7 on-demand platform, or in the form of focused reports, promising a quick turnaround for needs such as issues reporting, emerging risk sensing, competitive and campaign monitoring, and regulatory risk exploration.

Lorenzo Larini, CEO of Ipsos North America, comments: 'With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues - all while delivering value to shareholders and stakeholders - reputation management has never been more critical or more challenging'. Jason McGrath, head of the group's U.S. Corporate Reputation team, adds: 'The solution positions teams to spot and manage risk upstream. Instead of firefighting in a crisis, Ipsos RISE offers a path to proactive issues and risk management'.

More details are at www.ipsos.com/en-us/ipsos-rise .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.