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Ipsos Unveils Reputation Management Tool RISE

October 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'.

Ipsos Unveils Reputation Management Tool RISERISE stands for Reputation Intelligence for Strategic Evaluation. The solution integrates traditionally disparate sets of data - including news, social media, survey and regulatory data - into a single interface providing both high-level insights and granular analysis.

Ipsos says the new service offers organizations a flexible, efficient and agile alternative to the increasing cost and complexity of competing options, without sacrificing depth or methodological rigor. Data is available either through a 24/7 on-demand platform, or in the form of focused reports, promising a quick turnaround for needs such as issues reporting, emerging risk sensing, competitive and campaign monitoring, and regulatory risk exploration.

Lorenzo Larini, CEO of Ipsos North America, comments: 'With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues - all while delivering value to shareholders and stakeholders - reputation management has never been more critical or more challenging'. Jason McGrath, head of the group's U.S. Corporate Reputation team, adds: 'The solution positions teams to spot and manage risk upstream. Instead of firefighting in a crisis, Ipsos RISE offers a path to proactive issues and risk management'.

More details are at www.ipsos.com/en-us/ipsos-rise .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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