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Pureprofile Continues Rapid Growth

November 10 2023

Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%.

Martin FilzPureprofile delivers online research solutions to agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners and completed more than two million surveys in the twelve months to June '23.

Latest quarterly revenue in the group's home ANZ region was up 6% to $7.1m, while the rest of the world drove growth with a 34% rise to $5.2m - including 'strong growth' in Singapore, India and Europe. The data and insights business has seen a particular boom in projects for media agencies - revenue growth for this segment was 143%, driven by an increase in ad effectiveness projects; and a rise in the number of projects commissioned, driven by increased collaboration with new research agencies, consultancies and end brands.

CEO Martin Filz (pictured) took the helm in mid-2020 of a business which had struggled in the two previous years after the writing-down and sale of an acquisition. It completed a recapitalization three years ago and has grown rapidly since. Filz says of the latest figures: 'I am immensely proud of our Pureprofile people. They are 100% focused on client needs and deliver on their commitments consistently. The business is also continually developing and improving, incorporating the latest developments and industry trends into our processes. As a business we pride ourselves on our performance and going above and beyond for our clients. We have a benchmark for excellence that positions us as the preferred choice for data & insights amongst a range of businesses, brands and industries'.

The firm says it 'continues to remain somewhat insulated from softer global trading conditions', expanding 'from a low base' in international markets and succeeding in winning client share of wallet from competitors.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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