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Stagwell and Google to Develop Generative AI Solutions

November 13 2023

Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions.

Mark PennLaunched last year, the SMC offers a suite of technology products for in-house marketers, spanning capabilities such as brand intelligence to media activation and influencer management. Products within the cloud include augmented reality platform Around; predictive AI platform Prophet; influencer management platform Koalifyed; and competitive brand intelligence solutions in the Harris Brand Platform.

Through this collaboration, SMC will build AI-based tools, and receive development support from Google Cloud as a strategic cloud and AI provider. In addition, Stagwell's large language model (LLM) will be developed and trained to help productize data assets via APIs to create new digital experiences for brands, and multiply the value of their first-party data ecosystems.

Stagwell Chairman and CEO Mark Penn (pictured) comments: 'Partnering with Google Cloud is an opportunity to strengthen our SMC offering and engage with some of the best technology professionals as we build, test and scale our gen AI products. This partnership gets market-shifting technology to our client partners faster than ever'.

Web site: www.stagwellglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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