Nature Adds Eight in Melbourne and Sydney

Australia-based strategic insights consultancy Nature has expanded in Melbourne and Sydney with eight new hires, including Joe Curran in the newly created position of Head of Operations.

The firm offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies. Curran joins with more than a decade of experience across research, product management and operations at Ipsos. At Nature, his role will be focused on Information Security, ISO, Quality Assurance processes, privacy, client sample management, products/solutions and project efficiency.

Bayee Wang joins the Nature Sydney team as the first marketing sciences addition in the practice. He was most recently at Hall & Partners, where he focused on advanced quant methodologies such as segmentation, pricing, and developing new research solutions through quantitative modelling. Also in Sydney, Laura Shepherd has been named Associate Director after six years with BrandMatters.

Nature has recently welcomed back Senior Consultant Jackie Erny after she spent a year abroad;
Nina Kerr joins from The Research Agency (TRA) in New Zealand as a Consultant; Jake Rainbird joins from Edelman DXI as a Consultant to the Melbourne Team; Maxi Steinkamp as Office Manager from Ewert Leaf; and Bree Lockie as Accounts Assistant from CHE Proximity.

Founder and Managing Partner Chris Crook comments: 'I'm really proud of our ability to attract and hire top talent. We're experiencing unprecedented levels of demand from both existing and new clients for our strategic insights capabilities'.

Web site: www.nature.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.