Accelerant Buys Boutique Agency Voccii

In the US, full-service MR and consulting firm Accelerant Research is to acquired boutique marketing insights agency Voccii. Terms of the deal, which will close at the end of the year, have not been disclosed.

Founded in 2013 by Gayle Ireland (pictured) and Nancy Irwin, Voccii offer moderating and qualitative research experience spanning many industries - industrial to CPG, regional to global, B2B, B2C and non-profit. Its qual research techniques include focus groups, online groups, CLT/IHUT, shop-alongs, in-depth and executive interviews.

Early in their careers, the pair worked together at power provider Duke Energy, where Ireland managed an eleven-person team, responsible for all customer-focused MR, and Irwin held a range of senior roles across employee communications, media relations and strategic planning. Ireland then ran her own full-service market research consultancy, offering quant, qual and secondary research.

Ireland says she is 'readying towards retirement', and that it is 'wonderful' to know that the brand she's worked so hard to make successful will live on as part of Accelerant Research. Paul Rubenstein, founder and Senior Partner at Accelerant, adds: 'The addition of the Voccii team of seasoned research rockstars to Accelerant's staff will help our brand continue to deliver high quality, top-notch research to our clients'.

Web sites: www.accelerantresearch.com and www.voccii.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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