AudienceXpress and Epsilon in Convergent TV Deal

In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying.

Through the deal, Epsilon can access AudienceXpress's reach, scale and expertise across the CTV sector, enabling its clients to use their first-party data and Epsilon's data with the insights from Comcast-owned AudienceXpress - to activate, execute and measure campaigns.

Katy Loria (pictured), CRO of AudienceXpress and TV ad tech platform FreeWheel, comments: 'This new partnership brings together some of the core strengths and assets of two key industry players to deliver a much needed way for advertisers to navigate and thrive in today's TV ad ecosystem'.

Web sites: www.audiencexpress.com and www.epsilon.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.