Consumer testing platform Stickybeak, which recruits respondents for testing and research through social media platforms, has partnered with online sample marketplace PureSpectrum to ensure clients can reach 'any consumer niche anywhere in the world'.
The firms say respondents in some markets, for example in China, cannot be sourced via social media - and for sensitive topics, some clients prefer to use private panels not public social channels. According to Stickybeak CEO Anna Henwood, in those markets where the social media scene is local and more fragmented, and/or occasionally if a customer wants consumer feedback on a sensitive topic like health, a more discrete recruitment approach can be used.
PureSpectrum VP ANZ Anthony O'Brien adds: 'By integrating with its leading marketplace Stickybeak will be able to access PureSpectrum's global network of suppliers and research technology that delivers high quality respondents, which market researchers, brands and consultants around the world depend on to stay on top of rising trends, consumer sentiments, and rapidly evolving markets'.
Web sites: www.stickybeak.co and www.purespectrum.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.