$3m Seed Funding for eCommerce Analyst Birdseye

Toronto-based eCommerce analytics platform Birdseye has raised $3m, which it will use to 'significantly bolster' its hiring efforts.

Founded in 2021 by brothers Matt (CEO) and Adam Bogoroch (COO) as well as Shardul Frey (CTO), Birdseye helps brands automate their marketing efforts by identifying the most valuable products, ads, channels and customer segments to focus on in real time, without the need for manual analysis. Specifically, an AI algorithm trained on vast amounts of retail transaction data promises to match shoppers with the products they are most likely to be interested in purchasing, at any given time and price; and the firm says its software also allows businesses to assess a product's potential sales before launching a marketing campaign.

New funding comes from Drive Capital, adding to a previous pre-seed investment of $500k. Matt Bogoroch (pictured) comments: 'Our technology isn't about generic promotions or marketing campaigns; it's about enabling retailers to serve each customer's unique preferences, delivering tailor-made offers that resonate positively. It's a win-win, with shoppers valuing personalized deals and retailers benefiting from increased loyalty and engagement'.

Web site: www.birdseyeglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.