Typeface Offers GenAI Integration with Microsoft

In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI.

The integration allows marketing teams to 'simply type their desired campaign outcome in their own words or upload an existing brief' - the system then creates a central project board which recommends and connects 'everything needed for the campaign', including audience data, journey orchestration and channels. Access to Typeface throughout means users can generate and curate on-brand content directly within the Microsoft package.

Charles Lamanna, Corporate Vice President of Business Applications and Platforms at Microsoft comments, 'With the new copilot experience in Dynamics 365 Customer Insights and the power of Typeface, we enable marketers to further unlock the power of personalized and on-brand content curation to help supercharge their campaign in a fraction of the time'. Abhay Parasnis, founder and CEO of Typeface, adds: 'By combining Dynamics 365 Customer Insights with Typeface's powerful storytelling engine, we're fundamentally reshaping campaign workflows with generative AI by starting with just a goal. This means personalizing content at an unprecedented scale, bridging the gap between content and data, and ushering in a new era of marketing creativity and productivity'.

Web sites: www.typeface.ai and www.microsoft.com/en-us/dynamics-365/products/customer-insights .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.