Promotions Across Five Offices for Verve

Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director.

Verve was launched in 2008 and currently describes its offer as 'cultural, human and artificial intelligence for supercharged insight and communities'. Recent years have seen it add a new Global Advanced Quant and Analytics practice; a consultancy offer called Ignite AI; an ESG service called People & Planet; and an AI-based system of virtual respondents called Intelligent Personas.

Howard joined the company two years ago and has since played a significant role in the growth of its Cultural Intelligence arm, while helping to raise the profile of semiotics in the broader marketing industry. Her work includes the 'Future of Soaps' partnership with BBC Studios, recently awarded the MRS Virginia Valentine Award for Cultural Insight; and contributing her semiotics expertise to features for publications such as Forbes, Dazed, The Grocer, Women's Health and Cosmetics Design. In her new role she will continue to build out the practice, combining semiotics with other inputs including anthropology, quant and social data, and AI. She will be assisted by another promotee, Meg Palmer who becomes Research Manager, Semiotics.

Kelly McKnight, Executive Director of Cultural Intelligence comments: 'We couldn't be prouder of what Kim has achieved since joining - she lives and breathes culture with infectious enthusiasm. She's inspired the wider team and our clients to think semiotically and as a result has led significant growth in our semiotics practice'.

Verve has also promoted Danny Vio, Tomi Durosinmi, Samuel Winterbottom, Ben McIntyre and Lauren Irwin to Associate Director and Karol Kulesza to Research Manager; Dhavanya Pillay to SRE and Jacob Barns, Saskia Racke, Rachel Hughes, Jade Isaacs and Will Wallis to Research Executive.

In its Operations team, Ksenia Zdorovets has been promoted to Senior Data Executive and Alexandru Rosca to Data Processing Executive, while Darius Comanescu and Petronela Oatu become Scripting Executives.

Executive Director and Head of Research Tim Martin comments: 'The latest wave of promotions across insight and operations, at all levels, shows the remarkable talent we have at Verve. As we've evolved to become experts in combining human, cultural and artificial intelligence these individuals have excelled at delivering holistic insight and leading our industry with innovation and expertise. Their growth and achievements stand as a testament to our commitment to internal development and excellence'.

Web site: www.addverve.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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