Funds for Privacy-Safe Web Tracker Safary

In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team.

The round was led by Lemniscap, with participation from Arca, SevenX, Big Brain Holdings, Saison Capital, Diaspora Ventures, and 20 web3 angel investors.

Safary's platform enables Web3 teams to analyze their marketing CAC, channel ROI and customer lifetime value, for free, by adding a single line of code to a web site. With Google's phasing out of third-party cookies this year - already commenced - Safary promises marketers the option to protect user privacy and collect 'only the data they need to make informed decisions'. Its senior team includes founding engineer Ricardo Carvalho, who holds a PHD in data privacy.

Co-founder Justin Vogel comments: 'We've built a next generation tracking platform designed to uphold the highest standards of privacy while offering valuable insights into the performance and efficacy of every marketing activity and campaign. We're excited to join forces with leading Web3 investors to build the Web3 growth ecosystem and create a more ethical and secure data future for all'.

Web site: www.safary.club .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.