Behaviorally Unveils Packaging Insight Platform GLADYS

Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs.

Behaviorally focuses its insights and tech-enabled products on consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics. A year ago this week it launched PackPath, a qualitative suite using the database to predict the potential of pack designs to grow clients' in-market sales.

GLADYS stands for Generative Learnings Attitudes & Decisions of Your Shoppers. The new tool uses a real-time collaboration feature to deliver behavioral qual intelligence, allowing marketers and moderators to delve into consumer responses swiftly and probe on-the-fly, using a seamlessly accessible platform, from 'any' location. This qual element is also combined with Behaviorally's AI-powered PackPower Score, a simple, single number approach to predicting the sales impact of new packaging designs.

Sheryl Brie, the firm's SVP of Behavioral Qualitative, comments: 'GLADYS signifies a paradigm shift in market research technology. By fully integrating tech-enabled tools with behavioral qualitative methods at the point of transaction, we are no longer just collecting data; instead, we're unraveling the intricacies of shopper behavior and motivations that activate decisions to empower brands. GLADYS transforms qualitative research into a collaborative and fully dynamic process, ensuring brands possess timely and actionable data to create empathy with their consumers to win at the most valuable moment in marketing: the purchase transaction'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.