MNTN Partnership Doubles Down on CTV Analytics

In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes.

Billed as 'the Hardest Working Software in TV', MNTN's self-serve technology promises to make running TV ads 'as easy as search and social', driving measurable conversions, revenue and site visits. The Austin, TX-based firm - which boasts former Oracle and eHarmony exec Mark Douglas as President and CEO, plus Hollywood star and Wrexham FC owner Ryan Reynolds as its Chief Creative Officer - was previously known as SteelHouse and launched Verified Visits seven years ago this month to allow advertisers to meet IAB and MRC viewability requirements at 'no cost'.

New partner Rockerbox provides a data platform which integrates with data warehouses and offers analyses including Marketing Mix Modeling and Multi-Touch Attribution. The integration means Rockerbox clients will only see site visits attributed to connected TV ads when those ads actually prompted users to take action. CEO Ron Jacobson comments: 'CTV is one of the most promising channels for marketers right now, and that's why it's so pivotal for companies to have access to quality data and the right measurement strategies to measure its impact. Rockerbox's MNTN integration meets this need, and since it's cookie-less, marketers have the peace of mind that they're relying on a future-proof solution'.

MNTN Chief Product Officer Marwan Soghaier (pictured) adds: 'Marketers need to be able to measure the performance delivered by all of their marketing channels in the same source of truth. With Rockerbox and other third party integrations, marketers can keep a consistent approach to measurement - empowering better decisioning and ultimately stronger performance'.

Web sites: www.mountain.com and www.rockerbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.