Senior Hires for ThinkAnalytics

In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas.

Read (pictured) joins from 24i, where he was global sales lead, and worked earlier at firms including Adobe, Conviva and Comscore. In his new role he will drive business development in Central Europe, including the DACH region. He will also add his expertise in data and video analytics to development of ThinkAnalytics' product roadmap.

Sherwood has more then twenty years' experience in the M&E sector, most recently from the AWS Professional Services function, where he spent five years leading a global practice implementing new service offerings and defining best practices; and was a Global Talent Acquisition Leader. Earlier he was Director of Digital Content and Media Solutions at Cisco, where he spent eight years following its acquisition of digital video content management system ExtendMedia, where he was General Manager of EMEA.

Less than two months ago ThinkAnalytics brought in another former Cisco and AWS exec, Marc Aldrich, as its new Worldwide CEO. The firm also hires former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team, in November, and in May appointed former TVSquared President Jo Kinsella as Strategic Advisor, Advertising.

Web site: www.thinkanalytics.com . Thanks to www.advanced-television.com for some of the above.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.