Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK.
Beaton has more than 25 years' experience in driving growth and innovation in brand tracking, including senior roles at TNS, Millward Brown and Kantar and most recently as Head of Consulting EMEA at Mintel. As Global Head of Brand Guidance at Kantar, he helped pioneer advancements in data integration, scalable analytics and the automation of brand tracking products.
Ipsos UK and Ireland CEO Kelly Beaver comments: 'We welcome Dale and his deep expertise in leading advanced brand tracking solutions. His proven ability to break new ground in the field will be invaluable as we enhance our BHT offering to drive actionable insights and impact for clients'.
Web site: www.ipsos.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.