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Ziad is New Ipsos Media MENA CEO as Aoun Steps Down

February 6 2024

Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company.

Ziad IssaIssa (pictured) joined Ipsos in January 2005 and has served in roles including Media Research Manager, Director, Chief Client Officer and Chief Media Officer. In his new role he will lead and manage the Media Research business and Audience Measurement for the region, with a primary focus on commercial activation and the introduction of new media services.

He reports to Edouard Monin, the CEO of Ipsos in MENA who comments: 'With his expertise in Media Research, Ziad is well-positioned to accelerate our progress. I am delighted to welcome such a seasoned and respected leader to our executive team. Together, we will foster a collaborative spirit for our clients and a bright future for our talent'. Issa himself says, 'As someone who has proudly chosen Ipsos as my second home for the past two decades, prioritizing our clients' needs has always been my priority. I am dedicated to delivering exceptional service by embracing the dynamic changes within the media landscape. Our pursuit of excellence will persist as we strive to offer innovative solutions to our region'.

Aoun joined the group in 1992 as COO of Ipsos MediaCT, based in Dubai, and later served as President of Ipsos' MEAP (Middle East, Africa and Pakistan) Region. In 2015 he was promoted to MENA region CEO of what was then Ipsos Connect.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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