In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions.
Intelligence Node's software provides dynamic pricing and market analytics solutions, tapping a database of more than 3.5 billion SKUs alongside advanced machine learning technology to provide 'highly accurate' real-time insights. This helps clients to optimise their eCommerce operations, set competitive prices and understand market trends.
The firm is also adding a content management solution allowing third-party sellers to improve the ranking criteria of Search Engine Results pages (SERPs); and it will work with Kroger Marketplace to provide more informative product listings to improve the customer experience and give better insights into product performance.
Michael Murphy, Group VP of Analytics & Execution at Kroger comments: 'The Kroger Marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online. From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before and providing what they need, when they need it is important'. Intelligence Node co-founder and CEO Sanjeev Sularia (pictured) says: 'We are excited to collaborate with Kroger in ensuring that every customer receives a consistent digital content experience across millions of products and sellers on the Kroger marketplace. We look forward to supporting Kroger's growth plans with our ability to provide content audit, optimization, and execution directly within the Mirakl platform to help improve shopper conversion and seller recruitment and retention'.
Web site: www.intelligencenode.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.