TechTarget Partners with Software Review Site G2

B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle.

The partners say they will each launch 'powerful new contextually relevant content experiences' based on the combination of TechTarget's expert independent editorial and G2's 'trusted and authentic user-generated B2B software reviews'. G2 TechBlend will ofer a blend of insights, news and analysis on trends in B2B technology buying; while new site features throughout TechTarget's network of targeted enterprise tech web sites will feature access to over 2.4 million peer reviews from the G2 marketplace.

TechTarget develops communities of technology buyers researching their companies' IT needs via editorial content across 150 highly targeted technology-specific web sites and 1,000+ channels - then analyses their content consumption behavior to create purchase intent insights. The firm has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. Its partner G2 is a B2B software marketplace boasting more than 90 million visitors each year, providing authentic user-generated reviews and comparisons to deliver important down funnel insight from peers on more than 150,000 products and services across the market.

TechTarget President Rebecca Kitchens (pictured) comments: 'Today's B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor. Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face... When combined, [TechTarget and G2] add tremendous value to self-service buyers at the exact point of their research - no matter what buying stage they're in. By exposing our content to each other's audiences, we can bring insights that significantly better serve the needs of B2B tech buyers, which is why we are so excited about this partnership'. Sara Rossio, Chief Product Officer at G2 adds: 'Recognizing how quickly the B2B technology landscape evolves, we're proud to partner with TechTarget to introduce G2 TechBlend as a new solution for delivering the most relevant and up-to-date information in the enterprise technology sector'.

The partners are online at www.techtarget.com and www.g2.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.