AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement.

The firm uses predictive people-based data blending cognitive psychology with data science to help B2C and B2B organizations across industries understand 'who people are, what they do, and why they make decisions'.

The NPI is a unique, publicly available identification number assigned to healthcare providers in the USA. Connecting this with its own consumer marketing database PeopleCore and business marketing database BusinessCore, AnalyticsIQ now provides detailed demographic and psychographic insights into individual HCPs, helping marketers understand and engage with them.

The launch promises users enhanced targeting, using age, lifestyle and other data; and personalized messaging and content tailored to the unique preferences and behaviors of individual HCPs.

Chief Revenue Officer Anna Brantley (pictured) comments: 'With the enriched NPI data, we're not just seeing healthcare providers as entities, but as people with unique preferences, behaviors and motivations. This deeper level of understanding enables marketers to craft highly targeted and personalized campaigns that resonate with HCPs on a human level, ultimately driving better awareness, engagement and outcomes'.

The company can be found online at www.analytics-iq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.