Cross-Media Measurement 'First' for Innovid

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys.

Headquartered in New York City, Innovid allows clients to deliver, personalize and measure ads and optimize their investment across connected TV, linear and digital. The firm's ad server processes more than one billion video impressions and collects over six billion data points a day, giving a broad view of the converged TV universe and granular, always-on insights on all aspects of TV campaigns in one platform.

The firm's InnovidXP system already provides DSP and SSP reach, frequency and unique reach metrics, and the new addition enhances the transparency and granularity of campaign metrics. Advertisers can see more detail of inventory performance, publisher-level impression details, device transparency, and how their campaigns performed across all of their investment strategies.

Head of Product Strategy Blair Robertson (pictured) comments: 'As TV becomes 100% digital, a new world of transparent measurement is opening up across the advertising ecosystem, allowing buyers and sellers to identify optimizations and improve efficiency to decrease waste and strengthen performance... With so many ways to buy inventory, advertisers are challenged to understand where their ads landed, the outcomes they drove, and the performance of DSP and SSP partners. While most DSPs and SSPs provide measurement insights, there has never been a way to consistently compare them within a campaign. Now, with InnovidXP, brands and agencies get a chance to 'see past their buys' and start optimizing toward KPIs based on real-time, unbiased analysis'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.