Recollective Upgrades Qual Survey Platform

In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'.

Recollective operates a full-featured qual research platform with options including long-term communities, asynchronous and live qualitative activities, and AI-powered analysis. In November the firm hired long-time tech sector sales exec Costa Constantakis as Chief Revenue Officer, helping to drive a new phase of growth.

CEO Alfred Jay (pictured) calls the two new services 'a powerful and innovative capability to easily create and manage an interactive home for their research respondents'. Recollective Connect helps MR agencies and brands interact with and engage their research panelists, supporting community home pages and forums, streamlining visibility and access to external surveys, and aiding the launch of qual studies within the ecosystem. The Recollective Qualtrics Integration is a no-code solution which allows users to 'effortlessly' import Qualtrics participant data into the Recollective platform and seamlessly guide participants to complete Qualtrics surveys.

According to Jay: 'Connect makes it easy and affordable to engage communities at scale and improve their brand experience. It has the potential to accelerate quantitative and qualitative research efforts while also driving down overall research costs, all without having to change the research tools you use'.

Web site: www.recollective.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.