Bellomy Research Strengthens Team

Winston-Salem, USA-based Bellomy Research has announced two appointments. Reggie Pasterczyk, former President of Intrepid Marketing Services, joins as an Account Director and Amy Moses, formerly a Project Director at Ipsos-Insight, as Research Manager.

Pasterczyk also worked with R.J. Reynolds Tobacco and has 18 years' experience in consumer research. In her role as Account Director, Pasterczyk will report directly to the President, Scott Layne and will lead customer satisfaction research as well as product/concept testing, pricing sensitivity and elasticity studies, market segmentation, advertising awareness and perception research. She holds an MBA from the University of South Carolina.

Moses, formerly a Project Director with Ipsos-Insight, holds a degree from Hiram College where she majored in consumer behavior. She has 6 years' experience including SPSS and Quanvert, and specialises in CPG and pharmaceutical research.

Bellomy is online at www.bellomyresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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