SheerID Launches Data Tools

In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems.

Founded in 2011 and backed by a number of VC investors, SheerID allows client brands to identify and acquire customers from highly valued consumer communities including the military, students, teachers and first responders - with personalized offers through loyalty programs, digital wallets, and other approaches. These individuals are instantly verified via the firm's '200,000 authoritative data sources'.

Marketing Hub takes selected and vetted offers from partner firms and makes them available to specific communities worldwide. The solution taps strategic partnerships with Refuel Agency and The Campus Agency to create turn-key packages allowing brands to run full-service digital and social marketing campaigns, and provide branded content and video to students, teachers, military veterans, and military service members. Additional partnerships with data providers facilitate omnichannel campaigns including email, social media, direct mail and ad platforms, targeting college students and the military, with more segments planned.

DataConnectors streams verified, opt-in data including individuals' life stage and community membership to more than 400 marketing solutions in users' tech stack, including Salesforce, Adobe and AWS, allowing targeting messaging. The data can also be connected directly to reporting systems like Tableau and Google Analytics and engagement platforms like Marketo, Braze and HubSpot.

CEO Jake Weatherly (pictured) comments: 'Gated offers powered by SheerID have proven to be an effective way to invite consumers to engage with a brand, and leaders have seen tremendous results. Now with Marketing Hub and DataConnectors, we enable them to double-down on their Gated Offer programs to acquire consumers with best-in-class community marketing providers and instant data streaming through a brand's tech stack to truly scale their programs and build long-term value'.

Web site: www.sheerid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.