InfoSum and Canvas Worldwide in Clean Room Partnership

Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data.

InfoSum's offer includes a data clean room, helping companies to improve customer experience without compromising privacy. The company was founded in 2016, has multiple patents around its 'invention of the 'non-movement of data'', and has locations in the US, UK, continental Europe and Australia.

The partnership gives Canvas Worldwide clients in the automotive, entertainment, QSR, real estate and technology categories new options for audience profiling, planning, measurement and optimization using secure data collaboration. Their own first-party data can be connected with second- and third-party data sources - including media owners, identity providers and measurement specialists - to develop and deliver 'richer, more actionable consumer insights'.

Kevin McEvilly, SVP of Technology at Canvas Worldwide comments: 'Solutions that help address fragmented data sources, silos and privacy concerns help clients and agencies get a much better view of their overall operational efficiency, customer behavior, and market trends. This comprehensive insight not only facilitates informed decision-making but also empowers organizations to adapt quickly to dynamic environments, enhance collaboration, and ultimately achieve greater success in their objectives'. Lauren Wetzel (pictured), COO at InfoSum says her firm's technology is 'revolutionizing the way organizations collaborate to reach their marketing goals, while protecting [the] consumer privacy and data integrity of each party'.

Canvas Worldwide was launched in 2015 and is headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Web sites are at www.canvasworldwide.com and www.infosum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.