AdImpact Hires VP Marketing as Business Booms

In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly.

AdImpact specializes in tracking and analyzing advertising data across media channels including traditional, digital and emerging platforms, with real-time monitoring of more than one billion TV ad occurrences daily. The firm boasts the industry's largest ad catalog of over 1.6m unique creatives, and its coverage extends across all the country's 210 designated market areas (DMAs), with data for more than 88,000 brands and advertisers. Data covers viewing via local broadcast, local cable and CTV. Originally focused on political ad intelligence, the company has been broadening its offer to serve the whole ad industry with monitoring of competitor ad occurrences, spending, messaging and creative, resulting in the rapid expansion last year.

Pescetto, previously Vice President of Global Marketing at Telmar, joins as Vice President of Marketing to drive the company's go-to-market strategy and enhance industry visibility. At Telmar she led the global marketing team following its acquisition of Helixa, and earlier she held marketing management roles at Innovid, Unacast, AudienceScience and Moat.

AdImpact's core political ad intelligence business has nearly doubled in the two years since 2021, and last year it announced new political media buying software, Potomac, a centralized platform for planning, buying, revising and reconciling political media campaigns across local, national and network television. It also launched an app supporting campaign teams and political advertisers in tracking competitive ad spend and messaging - all in anticipation of a record year this year for political ad spending.

Away from politics the firm added extensive content viewership data with enhanced CTV intelligence, including coverage for over 150 CTV apps through key partnerships with TelevisaUnivision, Inscape, and Cross Screen Media.

CEO Kyle Roberts comments: 'With spending on television and CTV expected to grow over $12 billion by 2027, the demands for intelligence datasets will continue to grow. Our growth trajectory in 2023 and continued investment reflects an industry need for near real-time datasets that shine a light on the performance of television ads, helping our clients and the industry at large make smarter advertising decisions. Adding Laia to our team will help us meet these goals and prepare for another year of transformation and growth'.

Web site: www.adimpact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.