Savanta Unveils TrendVue Dashboard Service

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors.

Part of marcoms group Next15, Savanta offers a full range of intelligence services, including customised research and consulting; data collection, with access to 100 million respondents through a proprietary technology platform; and branded intelligence products including the BrandVue and MarketVue reputation tracking solutions.

The new addition, TrendVue, taps 'carefully curated sources' and delivers results in dashboard format, promising to save researchers time, costs and resources while helping clients identify new opportunities and make better business decisions. The firm says it will be launching more AI-led products throughout the year.

Senior Director Lisa Fourie (pictured) comments: 'AI is already having a major impact on insights and intelligence functions for brands worldwide. Our aim is to ensure businesses are enabled in driving efficiencies, by helping them to transform the way they work in all aspects of their intelligence needs. TrendVue presents brands with huge opportunities to ensure they are kept up to date with market trends, efficiently and cost effectively, enabling them to be inspired, navigate the market and make informed decisions that keep them ahead of the competition'

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.