'Noisy' New London Insight Firm Takes Flight

This month sees the launch in London of a new agency, Wren Insight, focused on customer closeness and led by qual researchers Jude Terry and Hannah Beech.

The pair met while job sharing as contractors for the John Lewis Partnership, and the retailer is one of the agency's inaugural clients alongside its groceries arm Waitrose and publisher Penguin Random House.

The company name reflects its character - the founders describe it as: 'small, fast spirited and noisy... inquisitive & restless, searching in every nook and cranny for hidden truths to shout about'. Wren will maintain a 'lean, senior team' and make use of experiences, events and film 'to create big shifts in customer empathy that drive change'. Specifically this means ensuring that research findings 'get the exposure they need to create real impact'.

The founders' experience spans retail, FMCG, leisure & health sectors, agency and client side. Terry worked earlier at the Customer Closeness Company, Flamingo, The Value Engineers, River Research and Illuminas. Beech spent a dozen years rising through the ranks at 2CV, to Research Director.

Terry says the company's mission is to 'give Insight a louder voice in businesses'. Beech comments: 'We're proud to be a female-founded business that can service our clients differently... As the industry moves into an AI era, we embrace the power technology has to advance qualitative research, but we believe connecting with customers on a human level, really experiencing the insights on a more personal level and building customer EQ will and should always have a place in this industry'.

Web site: www.wreninsight.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.