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Decision Analyst Promotes Janzen to President

March 19 2024

US firm Decision Analyst has promoted Bonnie Janzen to President, taking over the role from founder Jerry W. Thomas, who continues to serve as CEO

Bonnie JanzenHeadquartered in Arlington, Texas, the independent company provides strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization.

Janzen joined the company as an Account Executive in 1990 and was promoted to EVP by 2004. She has worked in sectors including retail, consumer packaged goods, health and wellness, restaurant and home improvement. She holds a Bachelor's Degree in Statistics from Oklahoma State University, and has been active in a number of marketing research associations. She comments: 'It has been my absolute pleasure to work with many brilliant colleagues and clients over the years. I'm excited about this opportunity and looking forward to collaborating with our team at Decision Analyst to help our clients continue to grow their businesses'.

'Bonnie is one of the hardest workers I know' says Thomas. 'She is energetically dedicated to her clients and exhibits a rare 'spirit of service and caring' to help client-companies achieve their full potential'.

Web site: www.decisionanalyst.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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