Ipsos Launches OOH Ad Optimizer

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours.

The new solution, available on the Ipsos.Digital Platform as part of the Creative|Spark suite of creative assessment solutions, taps the global group's knowledge and experience, capturing realistic attention metrics while observing the actual decision-making process of consumers.

At the heart of the new OOH measure are Creative|Spark's established methods for behavioural and data science, and neuroscience - these are used to measure a range of thoughts, feelings and immediate emotions, and the results are combined with Text Analytics and supervised AI. It also includes a range of adaptable service options, tailored to meet advertisers' varied timing, budget and business requirements. The service launches in five major markets - the US, UK, France, Germany and Italy, and will be rolled out across more countries throughout 2024.

Shaun Dix (pictured), Ipsos' Global Leader of Creative Excellence states: 'OOH advertising presents a compelling opportunity for brands to connect with their target audience in a dynamic, cost effective and impactful manner, and remains a powerful channel to engage consumers. Ipsos' latest creative research shows that distinctive product assets in OOH advertising can fuel brand growth by +61%. The launch of Ipsos' OOH advertising solution will enable advertisers worldwide to harness the full potential of this often-untapped medium'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.