Expanded Partnership for iSpot and AudienceXpress

Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency.

The partners aim to devise ways of bringing new data sets to TV ad measurement, report on cross-media attribution and enhance TV marketing solutions. AudienceXpress will continue to work with two companies recently acquired by iSpot, DRMetrix and 605, to develop new industry reporting and attribution solutions. The former will give AudienceXpress direct response marketplace tools, insights and resources, and help in prospecting new advertiser and agency clients, while the latter will focus on developing more more cost-effective attribution studies.

Katy Loria (pictured) , Chief Revenue Officer of AudienceXpress and pf another Comcast firm, global TV ad tech platform FreeWheel, comments: 'We are excited to be teaming up with iSpot. Today's TV ad landscape is incredibly fragmented, putting consumers in control. So much so that they watch content when, where and how they want it. As a trusted business partner to our clients, it's our responsibility to make sure their ad dollars work smarter and that the ads they create reach their target audiences. As such, we've partnered with iSpot to help further drive accountability and reliability in this space'.

Stuart Schwartzapfel, iSpot's EVP, Media Partnerships says AudienceXpress is 'known for delivering market-leading, cross-screen media solutions globally', adding: 'we hope that by working with them, we can help further push the boundaries on new innovations and possibilities in the measurement and currency space'.

Web sites: www.ispot.tv and www.audiencexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.