Daily Research News Online no. 3655 - Nielsen//NetRatings Adds to Australian Coverage

Nielsen//NetRatings Adds to Australian Coverage

December 16 2004

Nielsen//NetRatings has launched three new categories for its audited census-based Internet measurement product, Market Intelligence, within Australia. Results for the three - entertainment, IT, and telecommunications & mobile markets - are available for November.

MD Australia Mark Henning says the service complements insights from the company's NetView panel based service, providing weekly traffic trends as well as monthly, and geographic allocation of the browsers visiting the web sites of audited players in each industry.

Sectors already covered for the Australian market are automotive, employment, real estate, magazines and travel, with more planned for the near future.

The Top 5 Audited Sites in Australia (total domestic traffic) in November 2004 were as follows:

Entertainment

	Site Publisher	Unique Browsers	Page Impressions
smh.com.au/entertainment	Fairfax Digital	476,852	3,222,747
hoyts.ninemsn.com.au	Ninemsn	459,566	3,231,546
theage.com.au/entertainment	Fairfax Digital	328,262	1,702,921
entertainment.news.com.au	News Interactive	309,199	2,735,510
take40.com	mcm entertainment	290,812	1,010,019

IT Sites

	Site Publisher	Unique Browsers	Page Impressions
smh.com.au/technology	Fairfax Digital	206,884	783,044
theage.com.au/technology	Fairfax Digital	144,955	523,887
australianit.com.au	News Interactive	135,918	1,513,908
apcmag.com	Ninemsn	32,304	108,598
pcuser.com.au	Ninemsn	31,249	246,044

Telecom & Mobile Sites

	Site Publisher	Unique Browsers	Page Impressions
optusnet.com.au	Optus	1,620,594	42,038,492
telstra.com.au	Telstra	1,548,220	20,857,169
bigpond.com	Telstra	1,480,270	20,749,022
optus.com.au	Optus	458,246	4,285,394
iprimus.com.au	Primus Telecommunications	295,836	2,737,612