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First US Hire for Irish Firm Bounce

April 15 2024

AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director.

Aaron Peck and Ian KiernanHeadquartered in Ireland and working for consumer-facing brands, the firm offers the 'AI Engines' product set, a finalist at this week's IIEX North America Insights Innovation Competition.

Peck (pictured top) brings more than 25 years of commercial and client leadership in the insights industry,and joins after nearly eight years at MetrixLab, most recently as President & MD North America for the past three years. Before this he worked for nearly two decades at Kantar companies, including most recently nine at Millward Brown and Millward Brown Digital, including as MD of the latter.

Kiernan (pictured below) was EVP of Kantar TNS in North America before founding and scaling MRops to 300+ employees and five offices internationally - the firm was acquired by private equity firm HGGC and became part of what was then SSI (and is now Dynata), in 2015.

Bounce co-founder and CEO Charlie Butler comments: 'We're thrilled to have Aaron on board - his industry reputation and disruptor mindset were key attributes in our first hire for the US market. Aaron's leadership and expertise will be instrumental as we continue expanding our international footprint, specifically in the US'. He adds: 'Following his invaluable advisory support over the last year we are thrilled to confirm Ian's appointment to our board and continue to benefit from his deep expertise at both strategic and operational levels'.

The firm, which is actively hiring across sales, research and development roles, is online at www.bounceinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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