Two Join Toluna C-Suite

Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer.

Moir (pictured above) will lead the operations and project management teams, focusing on the integration of people, processes and systems as the company integrates with MetrixLab. She joins from Kantar where she was Senior Director of Transformation and Research Centers, responsible for global transformation projects such as process improvement and service delivery model optimization, as well as management of all European hubs.

Sarka (pictured below)r, who joined the company last year with the MetrixLab buy, has served as Regional Head of Research and Client Services, Europe for the combined organization and will now lead Toluna's global research, client service and customer success teams. Prior to the acquisition she had worked for a dozen years at MetrixLab in a number of country and regional leadership roles. She comments: 'Over the last several months, I have collaborated with the wider Toluna team, and I see a wealth of opportunities ahead of us'.

Group CEO Frédéric-Charles Petit comments: 'I'm thrilled to have Lucia and Priyanka joining our executive leadership team at this juncture in our company's growth. Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. I'm confident she will lead us into the next phase of growth and success. Likewise, Lucia's multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations. I look forward to working with both as we fulfill our mission to deliver trailblazing insights that grow clients' businesses'.

Toluna employs around 2650 people worldwide and worked in more than 90 markets. The firm is online at www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.