Senior Hires for Durables Market Data Firm TraQline

In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry.

TraQline's suite of solutions delivers insight into consumer behavior, preferences and trends across a range of industries including home appliances, home improvement and consumer electronics. The firm was established in the 1990s.

Lamar brings more than 25 years' experience in market research, including panel management and survey design. He joins from EMI - Research Solutions where he spent nearly eleven years in Director, VP and Chief Insights Officer roles. Earlier he worked at TNS, Synovate / Ipsos, harris Interactive and Parker Marketing Research. His experience also includes serving as President of the local Insights Association chapter, hosting the Intellicast podcast over many years, and Board / advisory roles at MMR / University of Georgia and MRII. In his new role he will focus on continuous improvement of market insights platform TraQline Durable IQ.

Clark joins after eight years at Hisense USA as Vice President of Home Appliances Sales, and brings more than three decades of sales experience working for consumer product companies.

DeCilles also worked previously at EMI, in business and client development roles including Vice President and Team Lead, helping to grow the sample consulting business. His experience in building strategy and products from the ground up will help drive TraQline's plans to expand into alternative data.

Company co-founder and President Dr. Dave Stevenson comments: 'When we founded TraQline nearly 30 years ago, we wanted to make market share and competitive data more readily accessible to the durable goods industry. Our goal was to arm manufacturers, retailers, and others with actionable market data that accurately reflects their consumers and share. We strive to continuously improve upon that initial vision, adapt to market changes, and launch new tools that align with industry needs. With these experienced additions to our team, TraQline is poised better than ever to build upon these past successes, grow at a more rapid pace, and deliver even more powerful insights solutions to our clients which are built on unmatched and irreplicable datasets'.

The company has recently launched new SKU insights tools for the outdoor power (OPE) industry, and an OPE dealer insights tool.

Web site: www.traqline.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.