TestSet Launches in Europe with Backing from ACKWEST

First party data specialist TestSet has launched in the European market, backed by recently-launched research and data sector investment firm ACKWEST Group. Leading the region from London as MD is Colin Turner-Kerr, joined by Dina Patel as Director of Operations.

TestSet promises 'uncorrupted, unbiased and human-verified insights data', combining tech-based efficiencies with 'the expertise and care only humans can provide' to ensure data integrity and expert validation.

Turner-Kerr (pictured below) brings more than twenty years' experience in data creation, consumer insights and research technology. Recently he was MD, International at pharma insights group Apollo Intelligence for around two years, and earlier he spent four years at Critical Mix / Dynata, and more than five each at GMI and Mintel. He has also worked client side, as an MD at DHL Global Forwarding, for three years from early 2013.

Patel (pictured top) has two decades of experience of optimising workflows and leading teams at firms including Walr, Critical Mix / Dynata and Toluna. She also spent seven years at TNS.

ACKWEST Group was launched last month in Florida by MR industry veterans Hugh Davis and Keith Price, key figures in Greenfield Online as well as Critical Mix and Reimagine / reinvention. Price says of the investment: 'TestSet's embrace of modern technology offers a promising pathway to elevate data quality for businesses. Our strategic investment aligns perfectly with our vision for the future of data creation and underscores our belief in TestSet's potential to modernise the European consumer insights landscape'.

Web sites: www.testset.co.uk and www.ackwest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.