New Director for Firefish USA

Strategic insight consultancy Firefish has hired Ajibola Bolarinwa as a Director in its US business, based in Los Angeles.

Firefish Group provides full service solutions from offices in London and New York, with a global partner network and four member companies: Firefish Data, focused on quant and data science; family insights and strategy division The Pineapple Lounge; pharma and consumer healthcare specialists Firefish Healthcare; and the original Firefish agency which offers strategic qual and cultural strategy.

Bolarinwa (pictured) brings ten years of strategic insight experience, from C Space and LRW Tonic (now Material) where she worked across categories including CPG, media & entertainment, fintech and consumer electronics. She has particular expertise in audience strategy, brand strategy and innovation.

Firefish USA MD Beth Broughton comments: 'With our recent repositioning all around delivering Competitive Edge powered by Humans, Culture and Data, Ajibola is a brilliant addition to the team. With her experience as a mixed-method project lead; her focus on strategic thinking and delivery; and her mix of category expertise - particularly her media and entertainment experience - we are so happy to have Ajibola join in Los Angeles and look forward to introducing her to clients old and new'.

Web site: www.firefishgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.