The DRG Buys Partner Firm ANA Research

Brookfield, Wisconsin-based full service marketing research and consulting firm The DRG has announced the acquisition of Minneapolis company and long-time partner ANA Research.

Launched in 1974 as The Dieringer Research Group, the firm provides qual and quant marketing research and consulting services across a wide range of industries including healthcare and insurance, banking and financial services, business services and manufacturing.

The DRG began working with ANA (Anderson, Niebuhr & Associates, Inc.) due to shared expertise in healthcare and health insurance, and says the buy will further deepen its client base, strengths and capabilities in these sectors. ANA's CEO and President John Steinlicht (pictured) comments: 'When I decided to transition ANA, my main focus was ensuring my team's well-being and continuing to deliver great experiences for our clients. I've known and trusted The DRG for years. From our initial talks about an acquisition, I became even more convinced they'll maintain the high service, integrity, and quality our ANA clients depend on'.

DRG CEO and President Lanie Johnson says the buy 'marks an exciting milestone for us as we celebrate 50 years of business this year'. He continues: 'With our shared values and mutual dedication to quality and client satisfaction, this acquisition felt right from the start'.

The DRG, which says it is committed to ensuring a seamless transition for ANA clients and employees, is online at www.thedrg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.