CleverTap Launches Clever.AI

Customer engagement and retention platform CleverTap has launched an AI engine, which it says will help clients 'build human-like understanding of customers', optimise experience personalization and maximise customer lifetime value.

CleverTap helps app-focused brands personalize and optimize their consumer touchpoints to improve engagement, retention and lifetime value. Services, which are delivered through a unified interface, include the provision of audience analytics, deep segmentation, multi-channel engagement, product recommendations and automation.

Clever.AI combines Predictive, Generative and Prescriptive AI. Predictive AI, powered by the firm's customer engagement database TesseractDB, allows it to forecast 'precise' business outcomes so brands can anticipate customer needs. GenAI helps to create content that 'resonates on a human level' with customers, driving higher conversions. Prescriptive AI provides actionable recommendations to maximize conversions throughout the customer journey.

Co-founder and Chief Product Officer Anand Jain says the launch is a testament to the company's pursuit over several years of 'adopting the latest tech to transform customer engagement'.

The company is headquartered in San Francisco, California, with a presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta and Ho Chi Minh. Online, it can be found at www.clevertap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.