Lift and Incrementality Specialist Haus Gets $20m

San Francisco-based decision science and marketing measurement solutions firm Haus has raised $20m in funding, and says it will further develop its measurement and experimentation tools, broaden its platform to cater to new industries, and launch a new solution called Causal Attribution.

Haus' stated aim is to make 'world-class causal inference technology accessible to businesses of all sizes'. Its products include personalization tool CustomerLift; and GeoLift which allows clients to configure regional test and control experiments and measure incremental impact via a self-service platform. Together with the funding, it has also announced the launch of a third product, Causal Attribution, which taps ad platform data and GeoLift experiments to provide brands with 'an accurate daily view of which channels and tactics are most incremental', and assist them in taking action accordingly.

The round was led by 01 Advisors, with participation from others including Rahul Mehta, co-founder and managing partner at DST Global, Gokul Rajaram, and existing investor Insight Partners.

Web site: www.haus.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.