Senior Analytics Appointment

John V. Colias, until recently VP of Marketing Sciences for M/A/R/C Research, has joined US-based agency Decision Analyst as Vice President and Director of the Advanced Analytics Group.

Colias joins an established team providing statistical and mathematical consulting services (including discrete choice, conjoint modelling, and segmentation analysis) to a broad range of clients. He will also oversee the team's development and deployment of statistical and analytical techniques for MR use. Before joining Decision Analyst, Colias spent 10 years as a research economist at BellSouth, and nine years as VP of Marketing Sciences for M/A/R/C Research.

A native of Waco, Texas, Colias earned a bachelor's degree in economics from Baylor University, Waco, and holds a doctorate in economics from the University of Texas at Austin.

Decision Analyst is on the Web at www.decisionanalyst.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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