MORI Adds Three Directors

Thriving UK agency MORI has appointed three new directors in key divisions. Neil Coburn will take a leading role in the MORI Reputation Centre; Sarah Sanderson joins as Head of Media Research; and Avril Imison OBE as Head of NHS and Health Research.

Imison joins from the Department of Health where she worked for six years in policy development posts. Her previous career includes work as a physiotherapist and as Clinical Director of Therapies at Guys and St Thomas' Hospitals. Imison says that MORI's 'knowledge and history of getting the patient and public voice heard' can make a major contribution to the sweeping changes in the Health Service.

Coburn worked most recently at TRBI where his successes included the setup and leadership of the Advertising Research Unit. His arrival will strengthen the senior team in the MORI Reputation Centre and help develop the company's expertise and business in marketing, advertising and brand communications.

Sanderson joins from Ipsos where she was leader of the Media Minds team, and was previously a director at Research International.

MORI's web site is at www.mori.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Ipsos MORI
• All news
• MrWeb info