NetRatings Adds New Australian Categories

Nielsen//NetRatings has extended its Market Intelligence monitor to cover Australian web sites in two new categories, 'Business and Finance' and Sport; and has released the first results from the service.

During January, 4 million Australians visited the audited sites in the category, viewing a total of 51m pages. Visits are typically made on a weekly basis: the average number of times a unique browser visited a site during the month was 4.02.

Nielsen//NetRatings Market Intelligence Business and Finance Domestic traffic to audited business and finance websites - January 2005
Site	Publisher	Unique Browsers1	Page Impressions2	Frequency of Visits3
commbank.com.au	Commonwealth Bank	1,906,537	14,722,807	3.64
anz.com	ANZ	1,065,945	7,620,325	3.14
asx.com.au	Fairfax Digital	435,519	11,103,705	4.29
suncorp.com.au	Suncorp	266,677	1,818,011	3.43
smh.com.au/business	Fairfax Digital	247,881	1,472,852	2.75

Subcategories are banking, financial news and information, insurance and online trading. The majority of the category's traffic was allocated to the banking subgroup, with 2.9m unique browsers. Just under 1.2m viewed financial news and information sites, 560,000 insurance sites and 480,000 online trading.

Average session durations are just over 7 minutes for online trading sites, more than 5 minutes for financial news and information, 2.2 minutes for insurance sites and 1.4 minutes for banking sites.

Nielsen//NetRatings Market Intelligence Business and Finance Domestic traffic to audited (subcategory) financial news and information sites - January 2005
Site	Publisher	Unique Browsers1	Page Impressions2	Frequency of Visits3
asx.com.au	Fairfax Digital	435,519	11,103,705	4.29
smh.com.au/business	Fairfax Digital	247,881	1,472,852	2.75
theage.com.au/business	Fairfax Digital	167,417	927,157	2.5
finance.news.com.au	News Interactive	149,546	1,075,939	2.41
afr.com.au	Fairfax Digital	127,739	2,064,955	3.52

The Sport category was also new for January, opportune as the month saw the Australian Open tennis championships and the one day cricket season in full flow. More than 1.9m unique Australian browsers visited audited sports sites, viewing just over 45m pages.

ninemsn's baggygreen.com.au held the top position in the category with just over 577,000 unique browsers, reflecting strong support for the Tsunami appeal cricket match as well as the country general passion for cricket.

There was a strong growth in traffic to sports news sites in the final two weeks of January, corresponding with the Australian Open. foxsports.news.com.au grew its audience from 133,000 unique browsers in the week commencing 10 January to a weekly average of 149,000 unique browsers across the 2 weeks of the tennis matches.

Nielsen//NetRatings Market Intelligence Domestic traffic to Audited Sport Websites - January 2005
Site	Publisher	Unique Browsers1	Page Impressions2	Frequency of Visits3
baggygreen.com.au	Ninemsn	577,181	11,103,705	3.56
foxsports.news.com.au	News Interactive	397,776	15,003,979	3.99
smh.com.au/sport	Fairfax Digital	324,320	2,686,548	3.53
theage.com.au/sport	Fairfax Digital	221,758	1,572,455	2.99
afl.com.au	AFL Telstra	208,090	1,991,364	3.37

There are now eleven categories covered by Market Intelligence. The company is online at www.nielsen-netratings.com.au

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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