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US, UK and SE Asia Lead Strong Growth for Pureprofile

April 30 2025

Pureprofile has released preliminary results for its 3rd financial quarter, ending March 31st. Revenue rose 16% year-on-year to $AUD 12.7m, and EBITDA was up by the same percentage to $AUD 0.6m.

Martin FilzA strong performance outside the firm's home markets of Australia and New Zealand led the way: Rest of World revenue rose 24% to $6.1m, with strong contributions from the UK, US and South East Asia. ANZ revenue was up 10%, assisted by the acquisition of i-link.

For the nine months to date, revenue is up 20% to $41.9m, while EBITDA has risen 35% to $3.9m.

During the quarter the company has launched Synthetic Responses, a new solution tapping synthetic data to help businesses overcome research scaling challenges; and (in partnership with Quilt.AI), three new AI solutions to help analyse online conversations, adding a layer of insight to consumer sentiment and emerging trends.

'Our momentum continues to build, with record quarter 3 revenue and all-time highs in year-to-date revenue and EBITDA,' says CEO Martin Filz, 'clear proof that our long-term strategy is delivering. The fact that EBITDA is outpacing revenue growth reflects our sharp focus on scalable, high-margin growth. Our ROW markets are expanding at twice the rate of ANZ, a direct result of our strategic investment in global market leadership. Looking ahead, the new solutions released in Q3 and those on track for Q4 will elevate Pureprofile as a truly data and technology-led organisation. We're not just responding to market demand, we're shaping the future of insights and engagement on a global scale.'

For the full year, the company has reaffirmed its forecast of $57-58m in revenue and EBITDA (excluding significant items) of $5.2m to $5.8m. Priorities including continued targeted investment in the UK, and a progressive shift of client solutions from managed services to the platform.

Pureprofile builds in-depth profiles of consumers via proprietary and partner panels, to help businesses understand, target and engage with their audiences - clients are both agencies and end-users. The company was founded in 2000 and is based in Surry Hills, Australia, with operations in North America, Europe and APAC.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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